Consultancy Services
Industry and Customer Research

Knowledge boosts your ability to innovate, expand and improve. At NEAK, we specialize in defining both what makes a brand successful now, and what opportunities will keep it at the head of the industry in future. Turning insight into achievements – these practices are at the core of what we do.

Customers are the focus of strategies and operations; they’re also diverse and dynamic. Understanding customers is good. Anticipating their behaviors, preferences, and expectations is better — and will create real opportunities to win in the market.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. NEAK gives you the insights and frameworks to win in this age of the customer.

NEAK offers the most far-reaching solutions to anticipate customers; design strategies that are customer-led, insights-driven, and fast; and connect your operations to deliver superior experiences across your touchpoints.

It has been proven that the best decisions are the most informed ones. And for that matter NEAK aims to bring the voices and behaviors of customers (existing and potential) as well as employees to facilitate the understanding of your environment (market) with incisive information. Our data and analysis aid effective management decisions to maximize revenues.

Be mindful that unwanted data is a waste of time and it can muddle the customer’s voice beyond recognition. Because of this we customize our surveys to each specific client to provide clear and relevant voice of their customers. This keeps the brand of our clients a step ahead of the competition at all times.

How we do it

Customers are the source of real growth. NEAK combines in-depth customer insights with practical expertise in operations and economics to help our clients create sustainable, organic growth. Our process begins with:

  • Listening, in order to define the scope of the study and framework to execute the necessary research. We then:
  • Prioritize each initiative and analyze the methodology for data collection, so that we can:
  • Determine the right sampling method: one that yields the results that identify the key drivers of your reputation.
  • We provide our clients with insight on the following

  • Customer Information (including Needs, Behaviour, Trends)
  • Competitor Information (including Offerings, Activities, Financials)
  • Internal Information (including Employee Satisfaction)
  • Brand Information (including Awareness, Image, Acceptance)
  • Communication Information (including Media, Ad Effectiveness)
  • Discoveries can range from the credibility of your corporate agenda to your brand worth, to your competitive positioning in the markets in which you operate.

    But insight alone is not enough. Without action and improvement planning, market research analysis is a job only half done. Our mission is to ensure we have explored all challenges highlighted by the research, and then provide creative solutions to strengthen your brand identity.

    Research is not just about knowing your own brand. It’s about knowing your brand better. Where is your message most successful? What makes it that way? What are the brightest opportunities on your horizon? What do your customers expect from you next? At NEAK, our researchers probe for the answers that lead to an ultimately superior, more useful brand portrait – one that looks in all directions at once.

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